Longines is proud to welcome internationally acclaimed actor Henry Cavill as its newest Ambassador of Elegance. Known for his refined charisma, powerful screen presence, and unwavering authenticity, Cavill perfectly embodies the Swiss watchmaker’s enduring values: elegance is an attitude, and true character never goes out of style.
This partnership marks the continuation of Longines’ long-standing tradition of collaborating with individuals who not only excel in their respective fields, but who also personify grace, sophistication, and integrity in their daily lives. With his modern charm and classic poise, Henry Cavill joins the distinguished ranks of Longines ambassadors who have helped define the brand’s elegant legacy since 1832.
“We are delighted to welcome Henry Cavill into the Longines family,” says Matthias Breschan, CEO of Longines. “His calm confidence, genuine warmth, and multifaceted personality are the essence of contemporary elegance. Whether commanding the screen or indulging his passions for aviation and equestrianism, Henry brings a sincere, effortless sophistication that resonates deeply with our brand’s spirit.”
Henry Cavill shares a personal connection to Longines’ design philosophy:
“What impresses me most about Longines is its timeless approach to elegance. True craftsmanship doesn’t shout—it reveals itself through quiet excellence, precision, and attention to detail. That resonates with my own principles and how I approach my work and life.”
Widely recognized for redefining the role of Superman in the DC Universe and bringing intensity and nuance to characters in Mission: Impossible – Fallout, The Man from U.N.C.L.E., and The Witcher, Cavill is among the most versatile actors of his generation. His upcoming projects include producing and starring in the much-anticipated Warhammer 40,000 adaptation for Amazon Prime Video, as well as leading the live-action Highlander reboot from Amazon MGM Studios.
Off-screen, Cavill is equally multifaceted. A passionate gamer and self-proclaimed tech enthusiast, he approaches his interests with a focused, almost craftsman-like dedication. As founder of Promethean Productions, he is committed to developing original stories that balance artistic substance with cultural impact.
To commemorate the beginning of this collaboration, Henry Cavill will visit the Longines headquarters in Saint-Imier, Switzerland—a place where nearly two centuries of horological heritage come to life. There, amidst the brand’s archives and workshops, Cavill will experience first-hand the artistry and precision that define Longines watchmaking.